When I started my cruelty-free journey, I was relieved to find out I didn't have to give up E.l.f. At 15, I didn't have much money, and most of the products were only a dollar. Since then, I've grown up, and so has E.l.f. It has expanded its line with chic, black packaging and still keeps up with all the latest beauty trends just like me. I still rely on E.l.f. when I want to try out a new trend at an affordable price.