22 Exciting New Beauty Launches You Need to Try This May

"I have tried a multitude of lip liners in order to achieve the perfect overlined (read: Kylie Jenner-inspired) pout. None of them even come close to this creamy formula ($19, available May 3). It glides on like silk then dries down to a luxurious, hydrating matte that doesn't budge for hours. I like to pair it with its lighter sister shade, Bombshell, to create a 3D effect that makes my pucker look extraplush." — EO