22 Exciting New Beauty Launches You Need to Try This May

"I love my natural products, and toothpaste is no exception. I had, though, been alternating my Tom's of Maine toothpaste with something stronger, to keep coffee stains at bay. But I won't have to travel with two tubes any longer now that Tom's of Maine Luminous White Toothpaste ($5) is out. The product was made by Tom's exlusively for Target, as if I need another reason to shop at Target." — Allie Merriam, content director, Beauty, Fashion, and Latina