Millennials Don't Care About Wrinkles
According to the experts interviewed in this piece, Gen Next is less concerned with showing signs of aging than their parents. Yes, obviously this age group is on the younger side (many do not have fine lines or gray hairs yet), but their attitude is different, nonetheless. It predicted that they will accept signs of aging more easily and openly, since they embrace authenticity.
"For the last 10 years, it's been lines, wrinkles, lines, wrinkles," Karen Grant, global beauty industry analyst at The NPD Group, told WWD. "[Millennials] are just less anxious about the lines, the wrinkles, the gray hair, the natural hair . . . There's this overall sense of 'oh, that's good enough.' It's less about giving up and more about embracing who you are and what you are and how you look, and not feeling like you have to fit any mold."