Millennials LOVE Makeup!
You already know millennials love their selfies. So in addition to getting a #flawlessface thanks to skin care, they are also investing in makeup. According to WWD, makeup sales were up 13 percent in 2015. While there are some makeup minimalists — like the Glossier and Nudestix girls — there are also Gen Yers who love a fully contoured, strobed face accented with faux lashes, of course.
And do we even need to remind you of the lip phenomena started by Miss Kylie Jenner and her infamous Lip Kits? The resurgence of lip liner and stay-all-day pout colors is a fad that doesn't seem to be slowing down anytime soon. This age group will have their matte lipstick and their supplement, too, thankyouverymuch!