How do you think the face of beauty is evolving?
"I think that Urban Decay does kind of what Orange does in the Netflix world. Urban Decay incorporates every type of person — every different nationality, people from all over the world, men, women — all with amazing, different makeup looks.
It's really important that brands like Urban Decay spread that message — to feel comfortable with who you are and express who you are. A guy could walk into a shop and buy products from Urban, and if someone looked at him funny, he could be like, 'What? Are you kidding? It's Urban Decay!' You see that spreading through fashion through music, media, films. More people are being recognized and talked about and given a voice. It's really important for society."