This Is Not a Drill: Benefit Cosmetics Is Launching a Major New Brow Collection

If you're more of a cream or gel person, Ka-BROW! ($24) was made for you. And if you're not sure, here's what you need to know: most cream or gel products are called pomades, and they have more of a concentrated color payoff when you apply them, which is great if you have a lot of sparse areas. But it can get a little scary if you apply too much, so always go with the "less is more" approach.