See an Exclusive First Look at Make Up For Ever's New Artist Rouge Lipstick Collection
When you think of Make Up For Ever, it's probably foundation that comes to mind first. After all, it was the brand's HD powders and liquid cover-up (a line that first launched in 2008 and leaves skin silky smooth and totally flawless) that solidified the line's spot in the kits of every makeup artist and beauty-product junkie. But Make Up For Ever is looking to shift that with the launch of its new long-lasting and highly pigmented Artist Rouge line, a collection of 45 lipsticks (31 with a creamy finish, and 14 with a matte) — and you know what? I think MUFE is about to get its way.
For an everyday lipstick wearer like me, these are sort of life changing. When I got to exclusively try the new formulas a few months ahead of their launch, my immediate reaction was confusion. After swiping the color on my lips, I totally forgot it was there, going through a few cups of coffee and dinner with wine without even thinking about it only to walk into a bathroom to spot my creamy lipstick still going strong in the mirror. "What sort of weird voodoo is MUFE using in these?" I thought. To say the formula is hydrating might be the understatement of the year — and, by the way, that's due to macadamia oil and sunflower seed and carnauba waxes, not magic. Let's be honest: very few lipsticks out there don't leave your pout desert dry after hours of wear.
But it really doesn't end there. With 45 extremely varied shades — from soft nudes all the way down to artistic shades like black, white, and lavender and through many iterations of red, pink, berry, and orange — there's truly something here for every skin tone and personality. Electro-pop duo Icona Pop is as excited as I am about the new launch, too, which is why they're lending their signature to the limited-edition packaging of fire-engine red M401 and navy blue C603, picked with their makeup artist and MUFE collaborator Colby Smith.
So, now that we've made you curious, read on to preview every shade from the collection, then head to Sephora.com on July 22 or MakeUpForEver.com and Sephora stores on Aug. 5 to pick up your favorites.
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Make Up For Ever Artist Rouge Lipstick in C103
Swatch of Make Up For Ever Artist Rouge Lipstick in C103
Make Up For Ever Artist Rouge Lipstick in C104
Swatch of Make Up For Ever Artist Rouge Lipstick in C104
Make Up For Ever Artist Rouge Lipstick in C105
Swatch of Make Up For Ever Artist Rouge Lipstick in C105
Make Up For Ever Artist Rouge Lipstick in C106
Swatch of Make Up For Ever Artist Rouge Lipstick in C106
Make Up For Ever Artist Rouge Lipstick in C107
Swatch of Make Up For Ever Artist Rouge Lipstick in C107
Make Up For Ever Artist Rouge Lipstick in C108
Swatch of Make Up For Ever Artist Rouge Lipstick in C108
Make Up For Ever Artist Rouge Lipstick in C205
Swatch of Make Up For Ever Artist Rouge Lipstick in C205
Make Up For Ever Artist Rouge Lipstick in C206
Swatch of Make Up For Ever Artist Rouge Lipstick in C206
Make Up For Ever Artist Rouge Lipstick in C207
Swatch of Make Up For Ever Artist Rouge Lipstick in C207
Make Up For Ever Artist Rouge Lipstick in C208
Swatch of Make Up For Ever Artist Rouge Lipstick in C208
Make Up For Ever Artist Rouge Lipstick in C209
Swatch of Make Up For Ever Artist Rouge Lipstick in C209
Make Up For Ever Artist Rouge Lipstick in C210
Swatch of Make Up For Ever Artist Rouge Lipstick in C210
Make Up For Ever Artist Rouge Lipstick in C211
Swatch of Make Up For Ever Artist Rouge Lipstick in C211
Make Up For Ever Artist Rouge Lipstick in C302
Swatch of Make Up For Ever Artist Rouge Lipstick in C302
Make Up For Ever Artist Rouge Lipstick in C303
Swatch of Make Up For Ever Artist Rouge Lipstick in C303
Make Up For Ever Artist Rouge Lipstick in C304
Swatch of Make Up For Ever Artist Rouge Lipstick in C304
Make Up For Ever Artist Rouge Lipstick in C305
Swatch of Make Up For Ever Artist Rouge Lipstick in C305
Make Up For Ever Artist Rouge Lipstick in C306
Swatch of Make Up For Ever Artist Rouge Lipstick in C306
Make Up For Ever Artist Rouge Lipstick in C403
Swatch of Make Up For Ever Artist Rouge Lipstick in C403
Make Up For Ever Artist Rouge Lipstick in C404
Swatch of Make Up For Ever Artist Rouge Lipstick in C404
Make Up For Ever Artist Rouge Lipstick in C405
Swatch of Make Up For Ever Artist Rouge Lipstick in C405
Make Up For Ever Artist Rouge Lipstick in C406
Swatch of Make Up For Ever Artist Rouge Lipstick in C406
Make Up For Ever Artist Rouge Lipstick in C407
Swatch of Make Up For Ever Artist Rouge Lipstick in C407
Make Up For Ever Artist Rouge Lipstick in C502
Swatch of Make Up For Ever Artist Rouge Lipstick in C502
Make Up For Ever Artist Rouge Lipstick in C506
Swatch of Make Up For Ever Artist Rouge Lipstick in C506
Make Up For Ever Artist Rouge Lipstick in C600
Swatch of Make Up For Ever Artist Rouge Lipstick in C600
Make Up For Ever Artist Rouge Lipstick in C601
Swatch of Make Up For Ever Artist Rouge Lipstick in C601
Make Up For Ever Artist Rouge Lipstick in C602
Swatch of Make Up For Ever Artist Rouge Lipstick in C602
Make Up For Ever Artist Rouge Lipstick in C603
Swatch of Make Up For Ever Artist Rouge Lipstick in C603
Make Up For Ever Artist Rouge Lipstick in C604
Swatch of Make Up For Ever Artist Rouge Lipstick in C604
Make Up For Ever Artist Rouge Lipstick in M100
Swatch of Make Up For Ever Artist Rouge Lipstick in M100
Make Up For Ever Artist Rouge Lipstick in M101
Swatch of Make Up For Ever Artist Rouge Lipstick in M101
Make Up For Ever Artist Rouge Lipstick in M102
Swatch of Make Up For Ever Artist Rouge Lipstick in M102
Make Up For Ever Artist Rouge Lipstick in M200
Swatch of Make Up For Ever Artist Rouge Lipstick in M200
Make Up For Ever Artist Rouge Lipstick in M201
Swatch of Make Up For Ever Artist Rouge Lipstick in M201
Make Up For Ever Artist Rouge Lipstick in M202
Swatch of Make Up For Ever Artist Rouge Lipstick in M202
Make Up For Ever Artist Rouge Lipstick in M203
Swatch of Make Up For Ever Artist Rouge Lipstick in M203
Make Up For Ever Artist Rouge Lipstick in M204
Swatch of Make Up For Ever Artist Rouge Lipstick in M204
Make Up For Ever Artist Rouge Lipstick in M300
Swatch of Make Up For Ever Artist Rouge Lipstick in M300
Make Up For Ever Artist Rouge Lipstick in M301
Swatch of Make Up For Ever Artist Rouge Lipstick in M301
Make Up For Ever Artist Rouge Lipstick in M401
Swatch of Make Up For Ever Artist Rouge Lipstick in M401
Make Up For Ever Artist Rouge Lipstick in M402
Swatch of Make Up For Ever Artist Rouge Lipstick in M402
Make Up For Ever Artist Rouge Lipstick in M500
Swatch of Make Up For Ever Artist Rouge Lipstick in M500
Make Up For Ever Artist Rouge Lipstick in M501
Swatch of Make Up For Ever Artist Rouge Lipstick in M501
Make Up For Ever Artist Rouge Lipstick in M503
Swatch of Make Up For Ever Artist Rouge Lipstick in M503
What the Artistic Shades Look Like
From left to right: C600 (black), C502 (navy blue), C503 (electric blue), C601 (mint), C602 (lavender), C603 (grayish purple), and C604 (white).
A Sampling of the Collection
From left to right: C104, C211, C107, C304, C209, M202, M401, and M501.