Shannon Dellimore, GlamGlow
Which product didn't do as well as you expected? What did you learn from that experience?
That would be our BrightMud eye treatment. It is really an amazing product and has a cult following, but a lot of consumers didn't understand how to use it properly, so we decided to slowly phase it out. We are working on relaunching some new exciting eye treatments so stay tuned!
Tell us one unexpected way you use a cult product.
I am pretty low-maintenance when it comes to hair and makeup, which is why having gorgeous skin is so important to me! Our cult-favorite mask SuperMud makes pores virtually disappear and is the perfect pre-makeup treatment, but I use it as an overnight spot treatment if I feel a blemish coming up. I dab a spot on before bed and when I wake up in the morning the blemish is gone!
What is your best advice to someone trying to break into the beauty industry in 2016?
If you have a great product, share it with as many people as possible because your enthusiasm helps it grow. We knew our original mask YouthMud was special, and we shared it with as many friends, family, and influencers as possible. They loved the mask and shared it with their friends and family, and GlamGlow grew through word of mouth. I think young entrepreneurs ask for too much help from outsiders when breaking into the beauty business. My advice is to stay confident and true to your vision. Follow your gut and don't cloud it with other people's opinions because their ideas may not be right for your brand. Remember, the greater the risk, the greater the reward!