Achelle Dunaway, Elf
Share your career path!
After graduating college 11 years ago, I packed up my bags and took a road trip with my mom for our own version of Thelma and Louise, traveling from California to New York with the dream of working in fashion. I landed a job at this little start-up called Elf Cosmetics and wowed them with my trend knowledge and love for designer goods on a budget (or, as I like to say, Champagne taste on a beer budget — I'm a huge bargain shopper). I began passionately creating products that had the quality of designer labels but with the accessible price point of mass to fill a gap in the market.
What product have you developed that you are most proud of and why?
That's like trying to pick your favorite child; I love all the 1,000+ products I've created over the years. If I had to choose I guess it would be my Patented Mascara & Shadow Shield. I'm all about finding ways to simplify your beauty routine, especially for more precision detailed looks like a smoky eye where fallout can cause a huge mess (nobody loves a raccoon eye). I often get consumers asking for tips on how to create a flawless smoky eye. So, I came up with the idea of a convenient reusable tool that would shield your skin so you could easily apply your mascara and shadow without error. It magnetizes powder so it doesn't fall on your face, and it helps create a barrier while you apply mascara, so it doesn't bleed on the skin. It's reversible so it fits both eyes, and it's washable for continued use.