Alli Webb, Drybar
Which product didn't do as well as you expected? What did you learn from that experience?
Ah, Cream Soda didn't make it. But it evolved into Velvet Hammer, which is a pretty amazing hydrating control cream. While it was a bummer to have to discontinue Cream Soda, it just wasn't up to par. It's disappointing, but in the end we have a much better product. I'm a big believer in learning from your mistakes — it's how you grow.
Tell us one unexpected way you use a cult product.
I'd love to take credit for discovering this, but so many clients tell me they use Detox Shampoo as a deodorant in a pinch or to freshen up your sneakers! I also also mix our Chaser Shine Cream with my body lotion because it has amazing shimmer!
What is your best advice to someone trying to break into the beauty industry in 2016?
First and foremost, I think it requires genuine passion and dedication. It often appears that people are "overnight successes," but way more often than not, there are years of hard work and sacrifice behind it. In my case, I was an assistant in many salons for years, then drove around LA doing blowouts in women's homes before Drybar took off! And my business partner and brother got his first job at Nicole Miller by telling the CEO he'd sweep the floors if that was the only job available. Do whatever it takes to get your foot in the door then work your butt off to prove yourself!