Alli Webb, Drybar
Share your career path!
It all really started with my naturally curly, frizzy hair. I have always been obsessed with my hair and forever on a journey to discover how to give and get a great blowout. I spent years trying to find my passion and my "thing." I went to school for fashion marketing and worked for Nicole Miller in NYC in my early 20s. (I actually opened two NM boutiques in South Florida, with my brother and current business partner Michael, where we grew up). But I quickly realized that wasn't the path I wanted to stay on. That's when I finally decided to go to beauty school, and I absolutely fell in love. And so my professional hair career began.
I've been a hairstylist for almost 20 years now, and while I still dabbled in other areas, hair has always been it for me. I became a stay-at-home mom in 2005 and was home for almost five years with my boys. However, I quickly got the bug to get back out there and do something for myself. When I started a mobile blowout business, Straight at Home (I was only charging $40/blowout), it dawned on me that there was really nowhere for most women to go to get a great blowout in a fun, beautiful environment at an affordable price. I realized I needed to do this, so I teamed up with my brother, Michael Landau, and my husband, Cameron Webb, to help make Drybar a reality. I never dreamed it would turn into what it has!
What product have you developed that you are most proud of and why?
I'm sure everyone says this, but man I am so proud of all of them! But, I'm especially proud of Triple Sec, our three-in-one texturizer, volumizer, and dry shampoo. It smells fantastic and it really works. The mini version is always in my bag.