Jerrod Blandino, Too Faced
Share your career path!
My last job was at the mall. I worked for Estée Lauder in the mid '90s behind the makeup counter and quickly realized the industry needed a cutting-edge cosmetic brand that celebrated the fact that it was fun to be a girl and took the intimidation out of getting glammed up. With a credit card, a lot of prayer, and a dream, Too Faced happened. It's been almost 19 years, and we are now one of the most successful and beloved brands on the planet.
What product have you developed that you are most proud of and why?
Better Than Sex Mascara because mascara is the most difficult product to create and get right. There are so many variables — the formula, the component, the brush, the fiber, the glue that holds the fiber, and more! It took us three years and dozens of trials. When we got the final formula and the final brush that unlocked that formula, I saw the extraordinary results of the most luscious, thick, beautiful lashes I had ever seen. I screamed, "OMG! It's better than sex!" It's now the number one product that Sephora in the United States sells, and the number one mascara at Sephora stores around the world.