Howard McLaren, R+Co
Share your career path!
The first time I realized I actually had a career in hair was when I was in Paris. It was my first shoot for French Vogue. Then I moved to New York, and I was in brand development for over 25 years at Bumble & Bumble, with roles in everything from creating products to shooting campaigns and building education, which set a new standard in our industry.
Now with R+Co, I've combined all of that knowledge and am now able to use social media to really create products that consumers want. I always say that at Bumble & Bumble, I created products for the hairdressers. With R+Co, I'm creating products for the consumer, and social media has truly helped do that. With Instagram, Snapchat, and all these social media channels, we are able to figure out what the right products are. It's given us a transparency to how we create products.
What product have you developed that you are most proud of and why?
I would say it's our Badlands Dry Shampoo Paste. It's a product I actually had in my pocket for about seven years before I could convince R+Co to make it! I liken it to a makeup that starts as a lotion but turns into a powder. It's just off the radar with success, and I think that's because it's a hybrid product. It's unique and something unlike anything I had ever created. I knew in the back of my mind exactly what I wanted with this product and to see it do so well is a proud moment.