These Are the Most Outstanding Beauty Products Launching in July

Proud members of the cult that is drugstore beauty know how fantastic Maybelline's original Color Tattoo shadows are. But those dense creams don't hold a candle to this whipped, shimmery formula ($10). You can mix and match the 10 shades to create your own bespoke eye, but I like to just slick on one hue for a perfectly low-maintenance look. The long-wear product doesn't budge until I remove it before bed. — Emily Orofino, editor, POPSUGAR Beauty