Anastasia's Sweet New Glow Kit Will Make Your Cheeks Sparkle Like Sugar

PS: Why do you think Glow Palettes developed such a cult, viral following?
CS: I think the answer is simple; the price is attractive at $40 per kit and most consumers like combining highlighters for color intensity. The Glow Kits give them the ability to do so in a compact kit that is easy to spot in their makeup drawer. Influencers absolutely played a part in the viral following, as well. Similar to bronzing, achieving the perfect glow is always a popular and trending topic from beginners in beauty to the more advanced.