POPSUGAR: What inspired the Glow Kit in Sweets?
Claudia Soare: Sweets, candies, and, as always, color. Now that we have three Glow Kits in what I call "traditional colors" for all skin tones, I felt the need to branch out with more color. I wanted to keep the Glow Kit launches fun and exciting for our customers, as well as provide them with some variance of shades for people who like to break out of the norm.
PS: How did you pick the shades for this quad?
CS: I thought of the group first, meaning all four shades, and then I thought of candies that created a color scheme I wanted. For these particular colors, a lot of time was dedicated to creating interesting combinations of pearls. This product will feel different when customers wear it because it is more dimensional, the shades have different pearl sizes and colors that are clearly visible. You'll notice the difference by just looking at it!
