40 New Beauty Launches That Will Have You Loving Fall

The product: Urban Decay Urban Lash in HBIC Babies ($15)

Why we want it: Individual false lashes add a lot of oomph without looking overly fake on your lids. These densely fluffy sections will make you look as though you got lash extensions for a tenth of the price. Dip the base into a bit of the included glue, then stagger the placement of longer and shorter individuals on your lash line for a more natural result.