23 of September's Buzziest New Makeup, Hair, and Skin Care Launches

"Dose of Colors is known for creating nearly fade-resistant matte liquid lipstick and they have a rabid cult following of fans. Their Limited-Edition EyesCream Palette ($50) has the internet in a tizzy: it includes a vibrant mix of 10 matte and foiled eye shadows, with swatches eliciting meltdowns of epic proportions. The palette sold out almost instantly, but I'd highly suggest stalking their page in hopes of a restock." — KJ