11 Cult Classic Products Used Backstage at NYFW

The Product: Maybelline Baby Lips Lip Balm in Quenched ($5)

Spotted At: Jason Wu

What the Pros Had to Say: While using Maybelline's Baby Lips Lip Balm on your lips might seem like a no-brainer, it does much more than just hydrate your pucker. "We use Baby Lips to prime the lips and fill in the ridges before putting on a bold lip look," said one makeup artist backstage at Jason Wu. "It helps prevent lipstick from creasing into the folds of your lips in the way that old women sometimes wear." Even more interesting, lead makeup artist Yadim recommends putting a dab of the lip balm on the center of your eye lids (he actually did this on the models for the Jason Wu fashion show as well) in order to brighten the overall eye look.