These Are the 16 Beauty Launches You Need to Know For October

"For months, I have been secretly using Chanel Rouge Allure Ink Matte Liquid Lip Color ($37) for nights out and big meetings (I scored them at an editor's preview in Spring). They're about the size of my thumb, so they fit into my tiniest evening clutches. But the standout feature is actually the formula. I don't like my matte liquid lipsticks to totally dehydrate my lips, and these ones definitely leave a longwear stain without making me want to constantly apply balm (thanks to jojoba oil). The shades are also rich and deeply pigmented. And while I love the reds Chanel is known for, Amoureaux (pictured) is not to be overlooked. The dusty rose color adds just enough of a stain that it feels more like something a ballerina would wear than Kylie Jenner." — LL