These Are the 16 Beauty Launches You Need to Know For October

"My friends and I all swear by L'Oréal Voluminous for full, fluttery lashes on the cheap, but it now has a rival in this new iteration ($8). The formula doesn't dry too quickly, which means I can apply coat upon coat, and the molded bristles effectively comb through any pesky clumps. The result: thick, defined, flake-free lashes that make my eyes look cartoonishly huge." — Emily Orofino, editor, Beauty