15 Products Launching in November That Beauty Editors Truly Love

"I can see the eye rolls now, but for me, applying faux lashes saves me time in the morning. I don't have to worry about getting mascara on my eyelids, and they create a perfect lash look without a ton of effort. That's why I went certifiably bonkers when Urban Decay created Urban Lash ($15). This isn't the brand's first foray into faux lashes, but these new offerings have a lot to get excited about: a gorgeous package with a magnetic closure, so it's easy to store and reuse your lashes, thinner lash bands that are super flexible, and 12 new styles. My favorite are the HBIC Babies, one of the individual offerings. They're feathery instead of perfectly groomed, making your lashes appear extra flirty and natural. (And the name is kickass, too.)" — KJ