The 25 Beauty Launches of 2016 That You Should Have in Your Stash

The product: Huda Beauty Liquid Matte Lipstick ($20)

Why you need it: Beauty entrepreneur and influencer Huda Kattan told us that she had wanted to make a liquid lipstick for years, so it should come as no surprise that the final formula is truly outstanding. It feels extremely comfortable on the lips, lasts for nearly a full day, and comes in a wide spectrum of hues (from beiges to vampy shades) to satisfy even the pickiest lipstick-lover.