The color: Platinum Blond
Who it works for: Anyone can go platinum blond, but if you're already light, it's easier to achieve and less damaging on your hair. Since this is a high-maintenance look, you'll likely need touch-ups every two to four weeks (depending on how dark your natural base is). The hue works best for someone who has the time and cash to make frequent visits to the salon. That said, it pops in Instagram photos!
Technique: This shade looks best when it's a double process or a blond-on-blond creamy shade made up of different tones. The best technique is to have your colorist lighten the base to with a high-lift tint and weave in baby blond or pale blond highlights around the face.