Experts Reveal Their Favorite Products For Maintaining Rich (and Healthy!) Brunette Color

POPSUGAR Photography | Sheila Gim
POPSUGAR Photography | Sheila Gim
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Choosing at-home products to dye and maintain your color can be an intimidating and even frightening process. While we'd recommend bleaching your hair to the pros, there's no reason to let the fear of harsh chemicals get in the way of you and the chocolaty locks of your dreams. Whether you're a natural brunette looking to amplify your shade or are planning on darkening your caramel strands for Winter, read on, because we've got you covered. We enlisted hair colorists and stylists to share some of their personal product picks for your most vibrant, healthy strands ever (some as low as $3!).

Matrix Biolage R.A.W. Re-Hydrate Mask
POPSUGAR Photography / Sheila Gim

Matrix Biolage R.A.W. Re-Hydrate Mask

"The shea butter and Moroccan lava clay in this mask help condition and moisturize, something that’s so important after coloring as hair can become dry. You want to make sure your hair is nourished so your beautiful brunette color doesn’t become dull! It’s also 99 percent biodegradable and has no silicones, parabens, or artificial colorants." — George Papanikolas

Matrix Biologe R.A.W. Re-Hydrate Mask ($11, originally $30)

Ion Color Brilliance Semi-Permanent Hair Color
POPSUGAR Photography / Sheila Gim

Ion Color Brilliance Semi-Permanent Hair Color

"Ion uses micropigmentation where molecules oxidize slower, allowing color to deeply penetrate into the hair’s cortex. This gives you longer-lasting results. It also means less ammonia is required to open the hair cuticle." — Gregory Patterson

Ion Color Brilliance Semi-Permanent Hair Color ($6)

Kérastase Chroma Captive Masque
POPSUGAR Photography / Sheila Gim

Kérastase Chroma Captive Masque

“This mask is awesome for brunettes. The product contains linseed oil, which leaves hair shiny and luminous. The formula also contains zinc gluconate to lock in the color and vitamin E and UV filters to help prevent fading. It is just overall is the best color mask on the market in my opinion.” — Matt Fugate

Kérastase Chroma Captive Masque ($63)

Revlon ColorSilk Beautiful Color
POPSUGAR Photography / Sheila Gim

Revlon ColorSilk Beautiful Color

"What I really like about this product is that it's ammonia-free and can cover grays. Colorsilk is formulated with UV defense that helps keep the color from fading and adds shine. It's also important to use a good color-treatment shampoo. (I recommend Bumble and Bumble's Color Minded Sulfate Free Shampoo ($31), which resurfaces the damaged cuticle and helps prevent the color from fading.)" — Cassandra Kaeding

Revlon ColorSilk Beautiful Color ($2)

Oribe Shampoo For Beautiful Color
POPSUGAR Photography / Sheila Gim

Oribe Shampoo For Beautiful Color

"This shampoo can extend your color for at least a month longer. It’s also free of parabens, ammonia, and peroxide and has a UV protectant so your color doesn't fade in the sun." — Marissa Marino

Oribe Shampoo for Beautiful Color ($42)

Pureology Hydrate Shampoo and Conditioner
POPSUGAR Photography / Sheila Gim

Pureology Hydrate Shampoo and Conditioner

"I usually tell my clients to use products that are free of sulfates. I love Pureology products (shampoos, conditioners, and styling products) because they are so concentrated and give hair a great shine. My favorite is the hydrate line because it's very diversified for all hair and color types, offering everyone hydration, smoothing, and shine." — Ryan Pearl

Pureology Hydrate Shampoo and Conditioner ($28-$30 each)

Garnier Olia Oil-Powered Permanent Hair Color
POPSUGAR Photography / Sheila Gim

Garnier Olia Oil-Powered Permanent Hair Color

"Not only is Olia ammonia-free, but 60 percent of it is made up of a blend of flower oils. These oils are formulated into the color, leaving brunettes with vibrant, silky hair color that lasts." — Carlina Ortega

Garnier Olia Oil-Powered Permanent Hair Color ($8)

Shu Uemura Color Lustre Brilliant Glaze Conditioner
POPSUGAR Photography / Sheila Gim

Shu Uemura Color Lustre Brilliant Glaze Conditioner

"This is great for enhancing and upkeeping color-treated brunettes — it’s formulated to protect hair from damage while [enhancing] color, resulting in hair that is conditioned and visibly healthy-looking. It helps maintain color vibrancy, prevent damage, and restore shine in between salon visits and is ideal for all hair types." — Faye Coronado

Uemura Color Lustre Brilliant Glaze Conditioner ($58)

L’Oréal Paris Superior Preference
POPSUGAR Photography / Sheila Gim

L’Oréal Paris Superior Preference

"This is my favorite at-home hair color product for brunettes. There are actually 19 brunette shades currently in the line, so there are a lot of options and variety to choose from. The formula is multidimensional so it leaves hair super shiny, with depth and gorgeous color. The conditioner it comes with is also to die for! It contains vitamin E, a UV filter, and camelina oil, which are great for keeping the hair hydrated and soft while also giving your color vibrancy and shine." — Kari Hill

L’Oréal Paris Superior Preference ($10)

Suave Keratin Infusion Color Care Shampoo and Conditioner
POPSUGAR Photography / Sheila Gim

Suave Keratin Infusion Color Care Shampoo and Conditioner

"Hair is sensitive to the elements of nature, especially during the colder months. Add on your styling regime, and it can often be too much for hair that’s undergone color treatment. This gentle cleansing line is formulated with unique technology that conditions hair and seals strands, ensuring vibrant color." — Marcus Francis

Suave Keratin Infusion Color Care Shampoo and Conditioner ($4 each)