Gigi Gorgeous For Revlon
Gigi is just one of the major influencers to join Revlon's new team of influencer ambassadors, who are not exclusive to the brand. She, along with Kandee Johnson, Sabrina Carpenter, and Etienne Ortega will be bringing conversations about Revlon to their own unique audiences.
“We see a big opportunity to be part of the conversations that are happening naturally and organically in the social sphere,” Tracy Rohrbaugh, vice president of marketing for Revlon, told WWD. “The beauty consumer is multifaceted, but it doesn’t stop there — she’s participating in conversations about lifestyle, fashion, and celebrity. We were thinking about how we could tap into those conversations with our brand.”