15 New 2017 Beauty Launches Editors Actually Love and Use All the Time

"I have a false lash obsession (I'm currently hoarding enough falsies to last me until the end of my life), so I know a gorgeous set when I see it. These strips ($6 per set, available early January in drugstores) feature a plush and fluttery blend of synthetic and human hair. Though they are dramatic, they look surprisingly natural because the tips are tapered just like the real thing. Wear these on a night out and prepare to field queries about where you get your lashes done!" — Emily Orofino, editor, Beauty