15 New 2017 Beauty Launches Editors Actually Love and Use All the Time

"Colette is known as the cool-girl, luxe boutique of Paris (it's like the French version of Barneys), and it just partnered with Eyeko on a gorgeous mascara. The Eyeko x Colette Bespoke Mascara ($31) is sold in a chic box with a mirror. It also includes a little silver pick (which looks like a guitar pick with a comb on one side) that can be used to shield lids from getting smudges and to de-clump lashes. But the real star is the mascara, a curved brush with a glossy formula meant to lengthen, define, and curl lashes. It can give you that chic Parisian beauty look if you pair it with flawless skin, a bit of blush, and a matte red lip. The mascara formula also contains arginine and biotinoyl tripeptide to help strands grow. Longer lashes means less makeup, which is about as effortlessly French as you can get!" — LL