These Will Be the Most Influential Beauty Brands of 2017

Celebrity stylist Jen Atkin launched her much-awaited hair care line Ouai in early 2016, and since then, styling junkies, celebrities, and beauty editors have been singing its praises. Chic, minimalist packaging, delicate floral fragrance, and fuss-free formulas that work have made every item essential. As the brand grows in 2017, its list of fans is bound to, too.