Korean Beauty Trends 2017
7 Exciting Ways the K-Beauty Industry Will Evolve in 2017
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The 10-step scalp routine
As much as the 10-step skincare routine may be the gateway to K-beauty, get ready in 2017 to focus on the skin on top of your head (your scalp!) to maintain voluminous and silky smooth strands. Both Korean men and women are extremely invested in the health of their hair. Trust me, you'd be met with shock and horror if you told the average Korean girl that you don't usually use hair essence. Hair products from Korea are getting more acknowledgment, especially those from brands featured in top hair salons in Korea.
