The color: Ice Platinum as seen on Coco Rocha
Description: "[The color is] reminiscent of ice sculptures," said Carlina Ortega, a colorist at the Rita Hazan Salon in NYC. "It is white to off-white in tone and also incorporates hints of lavender, gray, and pale blue."
Who it works for: "Ice platinum works well on natural light brown to lighter hair," she explained. "This color complements skin with pink undertones best. It's a very high-maintenance color, so if you're thinking about asking your colorist for it, just know you'll be seeing him or her a lot on your frequent salon visits for upkeep and treatments. At home, you'll want to deep condition regularly and use a purple shampoo. This color is for someone who doesn't mind attention or seeks it, so if you're ready for heads turning, you're going to enjoy having this color."
