25 Standout Drugstore Beauty Launches of 2017 — All Under $16

Why You Need It: Jergens is combining the benefits of two collections — Wet Skin and Natural Glow — for its first gradual tanning lotion designed for the shower. Just glide the formula (there's one for fair to medium tones and one for medium to tan) onto wet skin and pat dry to seal in hydration and begin adding color. The tan is buildable so it will increase with daily use.

Jergens Natural Glow Wet Skin Moisturizer ($9); available in February