25 Standout Drugstore Beauty Launches of 2017 — All Under $16

Why You Need It: If the latest runway shows are any indication, the bold hair color trend isn't going anywhere soon. L'Oréal Paris is making it easy to test-drive a new hue (or two — they can be mixed) with a collection of 12 semipermanent dyes ranging from pastels to brights. Just apply in the comfort of your own home and wash out (in four to 10 shampoos) when you're ready to try something new. We're especially loving this #Red30 shade for battling the cold-weather blues.

L'Oréal Paris Colorista Semi-Permanent Color in #Red30 ($11)