25 Standout Drugstore Beauty Launches of 2017 — All Under $16

Why You Need It: This new foundation from Maybelline New York is perfect for anyone who loves the coverage of a liquid foundation but not the mess that typically comes with applying it. The creamy (or should we say dreamy?) formula comes in eight shades and creates a lightweight, almost-luminous finish for that dewy, natural look. Plus, the sponge compact makes it easy for freshening up on the go.

Maybelline New York Dream Cushion Fresh Face Liquid Foundation ($16)