Highlighter Makeup Pens Are Happening — and They're Phenomenally '90s

Courtesy of Milk Makeup
Courtesy of Milk Makeup

While we love to smear luminzing makeup all over our faces and bodies, there's something to be said for perfect placement. Two beauty brands — Milk Makeup and Lancome — are making spotlight strobing even easier this Spring.

Let's take a look at the most recent evolution of highlighting. After "stobing" became the buzzword of 2016, brands launched luminizing makeup in the form of powders, creams, liquids, and pressed pigments. For Spring 2017, we're seeing highlighter pens emerge as the latest innovation.

Yves Saint Laurent technically came out with the first highlighter pen — the cult-favorite Touche Eclat — but it's a very natural look. The YSL formula is almost like a dewier concealer, whereas the new launches are made for serious beams (featuring colors like pink and lavender). These pens allow specific placement on small areas, such as under your eyebrow arch or above your Cupid's bow. Because of the smaller applicator, there formula is less likely to bleed. Plus, some of the more daring shades (like Milk's Ultraviolet color) totally play into the current holographic '90s trend that's making a comeback.

Milk Makeup's version ($24 each) comes in the form of three rollerballs in pink, gold, and iridescent lavender. The formula contains crushed pearl elixir that glides on before drying down.

Lancome's version has a Korean-beauty-inspired sponge applicator tip. It diffuses the creamy, oil-free formula that feels cooling against the skin. It's available in four shades that include warm golds and pinks for $23 each, available in May at Sephora and Lancome counters (and both places online).

See a first look here!

Milk Makeup Liquid Strobe in Aura

Milk Makeup Liquid Strobe in Aura

The shade: Milk Makeup Liquid Strobe in Aura

What it looks like: light pink

Milk Makeup Liquid Strobe in Aura

Milk Makeup Liquid Strobe in Aura

Milk Makeup Liquid Strobe in Beam

Milk Makeup Liquid Strobe in Beam

The shade: Milk Makeup Liquid Strobe in Beam

What it looks like: gold

Milk Makeup Liquid Strobe in Beam

Milk Makeup Liquid Strobe in Beam

Milk Makeup Liquid Strobe in Ultraviolet

Milk Makeup Liquid Strobe in Ultraviolet

The shade: Milk Makeup Liquid Strobe in Ultraviolet

What it looks like: iridescent lavender

Milk Makeup Liquid Strobe in Ultraviolet

Milk Makeup Liquid Strobe in Ultraviolet

Lancome Click and Glow in 03 Lumière Rosées

Lancome Click and Glow in 03 Lumière Rosées

The shade: Lancome Click and Glow in 03 Lumière Rosées

What it looks like: pearlescent pink

Lancome Click and Glow in 02 Lumière D'Or Rose

Lancome Click and Glow in 02 Lumière D'Or Rose

The shade: Lancome Click and Glow in 02 Lumière D'Or Rose

What it looks like: warm rose gold

Lancome Click and Glow in 01 Lumière D'Or

Lancome Click and Glow in 01 Lumière D'Or

The shade: Lancome Click and Glow in 01 Lumière D'Or

What it looks like: warm gold

Lancome Click and Glow in 04 de Bronze

Lancome Click and Glow in 04 de Bronze

The shade: Lancome Click and Glow in 04 de Bronze

What it looks like: rich amber bronze