11 Brand Spankin' New Beauty Products That Debuted Backstage at Fashion Week

With its pink-and-green packaging that hasn't seen much change for decades, Maybelline Great Lash is arguably one of the most iconic mascaras of all time. You can imagine the excitement, then, when the Great Lash in Royal Blue made an appearance backstage at Jason Wu.

Maybelline Global Ambassador Yadim said makeup artists were using the blue mascara only on the ends of lashes. "They didn't want it to feel too cosmetic," he said backstage while applying the mascara. "[Jason Wu] wanted something else added to the face, but [he] didn't want it to be such a beauty look since the red lip is already so intense."