11 Brand Spankin' New Beauty Products That Debuted Backstage at Fashion Week

"Similar to exfoliating the face regularly, you need to treat hands and cuticles the same way," said Deborah Lippmann, founder of the eponymous nail polish and product line. Her new Marshmallow Whipped Hand & Cuticle Scrub ($29), which just launched in January 2017, was used to prep all the models' hands at numerous shows throughout NYFW, including Kate Spade, Badgley Mischka, and Jason Wu.