11 Brand Spankin' New Beauty Products That Debuted Backstage at Fashion Week

The Immortal Power-Life Dryer boasts some pretty snazzy technology. For starters, this professional dryer features a brushless motor. This technology means it will live way longer than the traditional dryer (it has a 10,000-hour lifespan). It’s also super lightweight at 1 pound, is whisper-quiet (your neighbors will thank you), and boasts far-infrared heat and ionic tech to give you the sleekest hair on the block.