11 Women-Founded Beauty Brands That You Should Have Tried by Now

After dabbling in modeling, marketing, fitness, and advertising, Wende teamed up with Cisco Systems cofounder Sandy Lerner to create Urban Decay. The brand was revolutionary: when it was founded in the '90s, it was nigh impossible to find grungy makeup colors. With its debut range of lipsticks and nail polishes and a tagline of "Does Pink Make You Puke?," Urban Decay quickly garnered a loyal fan base. It now has a rabid cult, and the members drool at the merest mention of a Naked palette.

Check out Urban Decay's products here.