Her shade description: A sheer, pinky nude with brown tones. I watched Samantha painstakingly blend her shade to perfection and test each version on a variety of women to ensure it would look good on all skin tones.
Her inspiration: Simplicity. "The past couple of years, makeup has been all about technique and learning new things, and it's been kind of overwhelming," she said. "This year, I want to focus more on quick, easy things we can do to feel pretty and put together." This lipstick is a fabulous start. She opted for a sheerer texture so it wears off evenly (not patchy!) and is more comfortable to rock all day long.
Her ideal name for her lipstick: She'd pay homage to her dog. "My dog's name is Arrow, and I thought that it would be cool to name it Bow," she shared.
Her favorite way to wear it: "Super dolled up or super dressed down." It'll pair beautifully with a dramatic eye but will also be a nice choice on a more casual day when all you want to wear is some mascara, highlighter, and lipstick.
Fun fact: Growing up, MAC was the brand that Samantha saved her pennies for and eventually ended up working for! Though she may have left her sales days behind, she still has an intense love for the brand. "Getting the opportunity to do this really felt like everything I've done has come full circle," she said.
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