28 of the Hottest Beauty Products Launching in April 2017

"While Lilah B.'s elegant packaging is what first drew me in, I knew that there was more to the brand. Plus, I kept hearings my friend rave about their lip products. Eager to say so long to my chapped Winter lips, I tested its b. kissed lip balm ($34). The creamy balm instantly soothed my lips and relieved my dryness. But if you're looking to add more color to your pout, let me recommend the new set of tinted lip balms ($92). The pink, red, and plum shimmers offer a sheer tint that you can reapply anytime you need instant hydration." — Victor Verdugo, editorial assistant, social media