28 of the Hottest Beauty Products Launching in April 2017

"Remember those delicious creamsicle Flintstones push-pops from your childhood? They've basically been reimagined into a chic, effective, and (literally) cool serum. Votre Vu's innovative new formula ($140) comes with a bottle of liquid and the container seen here. Pour the liquid into the push-up dispenser, then pop it into your freezer. It solidifies into a refreshing, hydrating sorbet that you can apply directly from the push-up onto your face. As you apply, you'll notice an immediate firming sensation — that's because the serum is loaded with hydrolyzed collagen and elastin to tighten, smooth, and moisturize." — EO