Dropping $40 to $45 on shampoo isn't cheap, but do it knowing you will be helping women — an important cause in 2017. Kérastase has employed local Moroccan women (three of whom are pictured here) to make the argan oil for the formulas. Many of these ladies would have never had job opportunities before, and it's allowing them to show their parents that a woman's place is not only in the home.
Fatima Ihihi is one of those Moroccan women. I met the motivated 36-year-old on my trip and learned she founded a co-op in 2004 with 29 people, and it's currently up to 100 workers!
Additionally, L'Oréal set a mission to employ 100,000 people from underprivileged communities by 2020. The fact that I heard more Aura Botanica products are in the works may help the company meet or exceed that goal. (As of now, it's employed almost 600 women with fair wages and local jobs!)
