How This 1 Natural Luxury Hair Care Line Is Empowering Global Women

As mentioned, the two hero ingredients of Aura Botanica are coconut and argan oil. Coconut oil actually penetrates the hair when lauric acid (a micro linear lipid) goes into the shaft. It offers serious hydration.

Argan oil is rich in omegas 6 and 9 as well as antioxidants, and it does the opposite of coconut oil by sitting on top of it to protect it. So coconut is like your medicine, while argan is your barrier. Together they make hair healthier, shinier, and less frizzy. All three of these results came through on my hair. (Keep reading to see just how lustrous my hair looked with the products.)

Pictured here are lab samples of both oils at L'Oréal HQ in Paris.