These Are 23 of the Hottest Beauty Launches For May 2017

"Because I often like to sleep in my eye makeup (don't judge!), any products with "waterproof" claims usually rocket to the top of my list to try, as they're also often smudgeproof. Make Up For Ever's new Aqua XL Color Paint ($25, available May 9) is basically my dream formula: once they're applied and have dried, these pigments don't freaking move. The rich creams come in 20 assorted colors (including neons and neutrals) and a variety of finishes and mix beautifully with one another for your own bespoke hue. I'll be using I-80, a pale rose gold, for a sweatproof, summery eye." — Emily Orofino, editor, Beauty