10 Waterproof Mascaras to Pick Up at Ulta Beauty

The Mascara: L'Oréal Unlimited Length and Lift Mascara ($14)

Benefits: This mascara has a wand that's ergonomic and lets you bend it to coat every lash and angle possible. It has a lash-lifting effect that will make your eyes look more awakened. It's smudge-proof and great for those with sensitive eyes.

Why People Love It: This reviewer isn't a fan of drugstore options, but this mascara changed her mind. "I'm more then pleased with this mascara! This product states that it lifts and adds length, well it sure lives up to its description. I got lengthening effects and lifting. My lashes are so long and they have that nice lash perk. The top of the twist tube is actually bendable! This is soooo handy, to be able to adjust the tube and really move in around the corners of my lashes better to apply mascara."