The Liquid Lipsticks You Haven’t Tried Yet — All Under $20

What it is: Beauty Bakerie Lip Whip in Salted Caramel Mocha ($20)

Why you need it: With names like Salted Caramel Mocha and Milkshake and packaging that looks like an ice cream swirl, you’re going to want to buy (or eat) all of these long-lasting lipsticks. The brand shows swatches of its lipsticks on multiple skin tones, and its “Baking Tips” aren’t just adorable, but they're superhelpful for getting the most out of your product.