42 Black-Owned Beauty Brands to Support Right Now (and Always)

Uoma Beauty was created with founder Sharon Chuter's Nigerian heritage in mind, including everything from the brand name (which translates to "beautiful" in Igbo) to the packaging of its eyeshadow palettes. Even the shade names include nods to African goddesses — just take the Allure Black Magic Color Palette ($44). Uoma launched at Ulta Beauty with an unheard-of 51 foundation shades.