Kim Kardashian KKW Beauty Interview
Kim Kardashian Talks Chest and Lip Contouring — and All Things KKW Beauty!
Who Is the KKW Beauty Customer?
"We’ve seen that our customer and our fan base has been such a wide range. But I hope it’s someone like me who might not have a lot of time and just wants to look really snatched at all times. When I wear contour, it’s because I not only want to chisel my face, but I also want to be warmed up. I want that darkness mixed with the highlighter. I want to look refreshed. And that’s what it does for me. So I think [it's] a girl who loves makeup and wants it to be super easy and fun."